Paul also wondered about “about” pages. How do you sum up 30 years' writing ads without the inevitable resume dreariness?

Tough brief, but here goes:

Skip obligatory experience at London’s top ad agencies like Lowe, Simons Palmer, M&CSaatchi, MCBD and the industry awards.

Shamelessly namedrop work for clients like Heineken, Stella, British Airways, RBS, Natwest and Waitrose.

Insert para about teaching English around the world from China to Chile.

Include bags of creative director experience on accounts from Nike to Sony Playstation.

Mention satisfied customers like DDB, Wolff Olins, Rainey Kelly and clients big and small who keep coming back for the TV scripts, pitch help, web content and strategy insights.

And don’t forget the decades of D&AD jury service.

There. Wasn’t that better than the usual CV stuff?