Paul sometimes worried about his website.

What should it say? Did it create the right impression?  Should he bang on about digital and SEO? Was he having a laugh including ads for banks?

Above all, was it really selling what he had to offer?

But then he thought: hang on, that’s exactly as it should be.

As long as the site contained the same thought, care and attention that went into the tv commercials, print ads and all the other stuff he did, then it was the best ad he could write for himself.

After that, it was only left to note that while speed and reliability of service were strikingly similar, any resemblance to an animated children’s character was entirely coincidental.